Miao Ying’s ‘Happily Contained’ at Art Night London

 

For this year’s ‘Art Night London’ Miao Ying created a new VR piece called Happily Contained, an interactive installation that appropriates ubiquitous online imagery to probe the mediated nature of our contemporary digital existences. Deconstructing the iconography of the ‘American Dream’ in all its technicolour, patriotic and kitsch glory, the piece offered a thought provoking meditation on the making and selling of national ideologies and their online afterlives in the data streams of global mass media. Displayed in the show room of a new housing development, visitors were directed to the marketing suite of the Embassy Gardens, where they were invited to don VR headsets in the plush surrounds of a fantasy home. Apparently the location was deliberately selected not just for its close proximity to the American Embassy, but also as it mirrors “how tech companies push branded lifestyles with targeted advertising, by tracking and monetising their users’ data.” In many ways it reminded me of the pop up exhibitions staged in many of the showrooms of Beijing’s luxury housing developments- and the often disquieting disconnect between the aspirational lifestyles being marketed to urban consumers and the human, environmental and social impact of these developments.