This post is devoted to exploring a digital phenomenon that seems to have largely eluded audiences in Europe and America despite its pervasive presence within the art world in China: the QR (Quick Response) code 二维码.
QR codes are a ubiquitous feature of daily life in China. Plastered on newspaper adverts, restaurant flyers, giant billboards, subway posters, supermarket counters, buses and even business cards, the omnipresence of this seemingly mundane digital marker speaks volumes about the dominance of mobile networks, social media and communication technologies in contemporary China.
The functionality of QR codes within China has been significantly bolstered as a result of the majority of the country’s inhabitants accessing the internet via their mobile phones rather than through personal computers. According to recent statistics, 89% of China’s 700 million internet users go online using a mobile. Mobile online networks have therefore dovetailed with the convenience of QR codes, enabling a range of activities which might seem unthinkable to users outside of China. As this recently released video demonstrates, the simple scanning of a code can be used to make online payments, join social networks, access consumer discounts, attain online information, send digital money to friends and family, as well as countless other activities and services. In short, QR codes in China go far beyond the capabilities of their QR cousins in Europe or elsewhere, where they predominantly function as a means of digital ticketing including online boarding passes etc. Continue reading